Snapshot
The one screen that answers “what do I actually have?”
Total contacts, share of decision-makers, how many are realistically reachable, and how many have gone quiet. Under the KPIs: connection growth by year, a seniority donut, industry mix and your largest company clusters.
- Decision-makers = founders, C-level and directors
- Reachable = added in the last 4 years or has an email on file
- Freshness bands: active under 2y, warming 2–5y, sleeping gems 5y+